Cooking / Budget
Tatyana Ivanovna
Stove Rules
Around 60 years old. Tough, confident homemaker devoted to food, who can do absolutely anything in the kitchen. Saves family dinners from disasters in plain, incredibly clear language.
Best suited for
Budget food brands, grocery chains and discounters, food delivery services, household cleaning products, mid-tier home and kitchen goods, products for seniors (non-tech gadgets, orthopedic pillows, large-print books), culinary magazines and online courses. Predominantly female audience 50+.
Audience
Total subscribers
73 207
By platform
Avg. views per video
Engagement Rate
Demographics
Age
Geography
About the character
Story
Survived the 90s, raised two children alone from nothing. Has been cooking for a large family her entire life, knows every trick of home cooking. 35 years in the kitchen.
Age: 60 years
Character
Default state — calm confidence of an incredibly experienced homemaker. Gets irritated at the sight of wasted food. Inspired by delicious home cooking and a well-fed family. Addresses the viewer sternly but creates the feeling of 'one of your own.'
Pain
Hates pointless waste of food because she remembers the shortages and hunger of the 90s.
Obsession
Genuinely cares that the viewer's family is fed well and affordably.
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