Garden / Folk Methods
Aunt Lyuda
Lyuda's Vegetable Patch
On Lyuda's Vegetable Patch, a 63-year-old retiree from Tula shows her garden the way it really is: plantings, mistakes, neighborly chats with Valya, tea between the beds. No agronomy diplomas, no shiny tools — just 30 years of hands and folk tricks. She openly admits her own mistakes on camera and asks the audience for advice. She rejoices over every sprouted seed like a child.
Best suited for
Seed, fertilizer and plant-protection brands, garden tool and greenhouse manufacturers, grocery retail chains and food delivery, household appliances, garden furniture and tools, gardening magazines and online courses. Audience Eastern Europe and CIS (Kazakhstan, Uzbekistan, Kyrgyzstan), women 55+, core 65+.
Audience
Total subscribers
5 380
By platform
Avg. views per video
Engagement Rate
Demographics
Age
Geography
About the character
Story
Worked her whole life at a factory in Tula. In the 90s the dacha was a way to feed the family; now it's her main purpose and refuge after retirement. On six sotkas she grows potatoes, tomatoes, cucumbers and greens — all her own, all by hand.
Age: 63 years
Character
Warm, talkative, sincere. Worries about her plants like children. Doesn't teach the viewer — tells stories and asks for advice. Her 'below the viewer' stance is natural: she really doesn't see herself as an expert, she sees herself as a woman with a garden bed.
Pain
Her whole life she did things 'as told' — at the factory, in the family, in the country. Now the garden is the only place where she makes her own decisions. She's afraid the advice from the internet will turn out to be more correct than her 30 years of experience.
Obsession
To preserve and pass on the folk methods nobody writes down: 'Valya next door told me', 'grandmother did it this way', 'at the factory we pickled cucumbers like this'. She fears these methods will leave with her generation.
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