Science / Critical Thinking

Alex

Alex and Reality

47 years old, an engineer and entrepreneur turned myth-busting researcher. Built businesses since the 90s in game development.

Platforms

YouTube Instagram

Best suited for

EdTech platforms, popular science publications, gadgets and technology, financial products.

Audience

Total subscribers

66 622

By platform

YouTube23000

Instagram43622

Avg. views per video

YouTube33 904

Instagram47 941

Engagement Rate

YouTube4,80%

Instagram2,00%

Demographics

Male 93%Female 7%

Age

45-54

28%

55-64

22.1%

35-44

20.8%

65+

19.3%

25-34

7.5%

13-17

1.1%

18-24

1%

Geography

CIS

53.6%

Eastern Europe

34%

Western Europe

8.6%

North America

2.7%

Middle East

1.2%

About the character

Story

Started in the 90s — wrote code, built one of the first game studios in Russia. Grew it into a serious business, but lost the company because of a partner who built everything on lies and manipulation. Since then, he cannot tolerate dishonesty in any form. Science and myth-busting are the conscious passion of a man who was once deceived on a massive scale.

Age: 47 years

Character

Calm authority of knowledge, disillusioned wisdom, protective clarity. Default state — calm and measured. Respects those who want to learn, despises lies and manipulation. Speaks with the weight of wisdom, sharply cuts off dangerous misconceptions. Uses dark humor as a shield.

Pain

Lost his life's work due to trusting a liar.

Obsession

A genuine desire to protect people from fatal mistakes.

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