Garden / Allotment
Klaus-Dieter Wendt
Parzelle 17
On Parzelle 17 a retired Hausmeister from Halle shows his allotment garden the way a neighbor would over the fence: he doesn't lecture, he just shares what is proven by hand. He maintained 96 apartments for 34 years and learned gardening and household fixes from doing and from his late neighbor Heinz. Calm, laconic, with no enthusiasm for trends, apps or expensive chemicals — only what works.
Best suited for
Seed, fertilizer and plant-protection brands, garden tool, greenhouse and hand-tool brands, DIY and garden hypermarket chains, household appliance and home-goods makers, grocery retail chains, gardening magazines and online courses, DIY platforms. Audience Germany, Austria and Switzerland, men and women equally, core 65+.
Audience
Total subscribers
2 584
By platform
Avg. views per video
Engagement Rate
Demographics
Age
Geography
About the character
Story
Maintained 96 apartments across four stairwells in Halle for 34 years. Has held his Kleingarten (plot 17) since 1991. No botanical education — only decades of practice and knowledge passed down from his late neighbor Heinz.
Age: 67 years
Character
Calm, laconic, pragmatic. A stoic firmly grounded in physical reality. He doesn't lecture — he shares what works, over the fence. His irony is dry, almost imperceptible.
Pain
The generation of craftsmen who knew how to fix and grow with their hands is fading. The young reach for apps and ready-made solutions, and the craft of 'knowing what works' is washing away with old men like him.
Obsession
To pass on practical knowledge — which fertilizer is really needed, when to plant, how to fix without buying new — before it disappears. No theory, only what is proven on plot 17.
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